Career as Periodontist Essay Example

Career as Periodontist Essay Example Career as Periodontist Essay Career as Periodontist Essay Dentistry is a rewarding career option that deals with the study relating to mouth, teeth, gums and other hard and soft tissues of the oral cavity. It is the occupation concerned with prevention and treatment of supporting tissues, oral disease and particular diseases of the teeth. Dentistry, in recent times, is offering great career opportunities to the professionals in the field. Dental disorder has become a common problem among people of all sections of the society. With the development of recent science and technologies, the treatment procedures have also changed considerably. The opening of more specialized subjects like periodontics, oral pathology and orthodontics have all enhanced the scope in this field. Periodontology or periodontics is the specialty of dentistry that studies supporting structures of teeth, diseases and conditions that affect them. The supporting tissues are known as periodontium. A professional who practices this speciality field of dentistry is known as a periodontist. Periodontist practices a full scope of periodontics with expertise ranging from dental implants to cosmetic periodontal surgery, gum grafting and crown lengthening and specializes in a wide variety of periodontal disease devoted to restoring and enhancing the natural foundation of the smile using conservative, state-of-the-art procedures that will result in beautiful, long lasting foundation of one’s smile. Apart from the routine oral hygiene maintenance, other faculties which form the scope of periodontics are treatment of periodontitis, depigmentation of oral tissues, laser surgeries, reattachment procedures, gingivoplasty, implant surgeries, etc. Gum disease is the most common disease that afflicts mankind. It may be 20 years before a patient realizes they have it and by then it may be too late, as teeth may become loose and cannot be saved. Many people don’t realize that the issues that they are having with their teeth really are gum conditions, not teeth problems. In the early stages of the disease a dentist or hygienist can treat it; but as it progressively worsens a specialist is required to treat the gum disease. The periodontal team includes the periodontist, dental assistants and dental hygienists. The periodontist screens the patient, performs the surgical care, and provides continual care according to the patient’s needs. The dental assistant performs chair side assisting duties while the dental hygienist performs traditional hygiene procedures. The goals of periodontal therapy are to preserve the natural dentition, periodontium and peri-implant tissues; to maintain and improve periodontal and peri-implant health, comfort, esthetics and function. A periodontist is a dentist with a specialty. The specialty is the area supporting the teeth and its structures. He diagnoses and treats diseases by checking on the state of the patient’s mouth, gums and teeth. He is fully certified and qualified to prescribe antimicrobial medication and drugs to treat an infection or anything else that may need a prescription. Periodontists are able to perform specific surgeries that can improve problems that affect the gums that cannot be helped through nonsurgical means. Some of the periodontal surgeries conducted by these dental providers have a cosmetic element to them and can enhance and beautify the smiles of the people who have the work done. Dental implants are also part of the surgical options that this oral health care provider may offer. These are not the limit[pic], though and he or she may also offer other services that involve his field of expertise. The scope of a periodontist’s practice includes the diagnosis and delivery of care in a variety of areas:- Full periodontal diagnosis, treatment and management Gingival augmentation grafting procedures (free gingival grafts, connective tissue grafts) Root coverage pedicle and free soft tissue graft procedures Implant dentistry Interdental papilla reconstruction Regenerative therapy Crown lengthening procedures Gingival preservation at ectopic tooth eruption Removal of aberrant frenulum Prevention of ridge collapse associated with tooth extraction. Correction of the deformed edentulous ridge Cosmetic periodontal procedure Temperomandibular joint disease – diagnosis and treatment Supportive periodontal therapy for cancer patients Comprehensive management of dental care for elderly patients [pic] [pic] [pic] [pic] [pic] [pic] A broad range of therapies exist in periodontics. No single treatment approach can provide the only means of treating any one or all periodontal diseases. One treatment modality may be appropriate for one section of the mouth while another approach may be suitable at other sites. The treatment procedures include:- Chemotherapeutic agents Resective procedures comprising of soft tissue procedures like gingivectomy, gingivoplasty, various mucogingival flap procedures; osseous procedures like ostectomy, osteoplasty; and dental tissue procedures like root resection, tooth hemisection and odontoplasty. Periodontal regenerative procedures include soft tissue grafts, bone replacement grafts, root biomodification and guided tissue regeneration. Periodontal plastic surgery Occlusal therapy include minor tooth movement, occlusal adjustment and splinting. Preprosthetic periodontal procedures Replacement of teeth by dental implants Procedures to facilitate orthodontic treatment Management of periodontal systemic interrelationships when appropriate. A significant recent development in periodontal research has been the convergence of basic and clinical research resulting in a logarithmic increase in the rate of progress. Throughout the 20th century, investigators and clinicians sought to discover the causes and trace the natural history of periodontal disease. Noteworthy progress has been made on several fronts. It was once believed that oral hygiene and age accounted predominantly for variances in the prevalence and severity of periodontal disease; now, a number of innate, acquired and environmental risk factors have been identified. Insight into periodontal wound healing has fostered promising approaches to promoting regeneration of damaged periodontal structures. The progress made in understanding the nature of periodontal disease have been  complemented by equally noteworthy therapeutic advances. The coupling of surgical and medical approaches to treatment ushers in a new era in the management of periodontal disease. Laser-assisted new attachment procedure, the LANAP protocol, is a surgical therapy designed for the treatment of periodontitis through regeneration rather than resection. This therapy and the laser used to perform it have been in use for more than a decade. The last 25 years have brought unprecedented advances to our understanding of periodontal disease. Consider that in 1970 periodontitis was believed to effect most individuals over the age of 35 years, to progress steadily in an individual once initiated until teeth were lost, to be the primary cause of tooth loss. In the 25 years then, impressive research advances in the epidemiology of periodontal disease, the specific bacterial etiology and immunoinflammatory mediators of periodontal tissue destruction have greatly altered our view of periodontal disease. Thus, given these research advances in the understanding of periodontitis, what may the future hold for improved diagnosis and treatment of periodontal disease ? Impressive research into new ways to diagnose the periodontal diseases is well underway. Investigators are seeking new ways to diagnose an individual’s degree of risk for periodontal disease initiation, susceptibility to disease progression, level of disease activity and the likely response to treatment and recurrence of active disease. New diagnostic tests should greatly advance our ability to more accurately and specifically diagnose periodontal disease. The future also looks promising for new treatment strategies to slow or arrest periodontal disease progression. Likely, we have barely scratched the surface in studying the efficacy of locally delivered antimicrobial agents to alter the disease progression. The future also holds promise for slowing disease progression by blocking inflammatory pathways important in periodontal tissue destruction. Last, research into regenerating periodontal structure lost as a result of disease has had a noteworthy record of progress in the past 25 years. Techniques that utilize bone grafts, root treatments, tissue guiding membranes or polypeptide growth factors have ably indicated that it is  possible to regenerate new attachment structures in humans. As investigators continue to unravel the mysteries of the embryonic development of periodontium, the ability to predictably regenerate lost periodontal attachment structures hold great promise for the future. CONCLUSION A standard of excellence in personalized periodontal care enables us to provide the quality periodontal services our patients deserve. As periodontal health care professionals, we should pride ourselves in providing the care the patient needs to keep his smile healthy. Building a foundation of trust by treating our patients as special individuals is vital to our success. As a periodontal practitioner, we must truly believe that preventive care and education are the keys to optional dental health. We must strive to provide dental health care vs. disease care and overwhelmingly dedicated to provide excellent personalized care and service to make the patient as comfortable and pleasant as possible. GINGIVAL GRAFTING ROOT COVERAGE FRENECTOMY DENTAL IMPLANT PERIODONTAL PLASTIC SURGERY

Competitors and Strategic Performance Management Essay

Competitors and Strategic Performance Management - Essay Example Competitors and Strategic Performance Management is one of the crucial strategies for the success of organizations operating in competitive environments. McDonald has built a competitive edge through robust Strategic Performance Management that aligns the performance of its employees to the corporation’s strategic objectives and organization’s vision. McDonald is without any doubt making significant strides in innovation, business expansion, and cost reduction to outmatch its competitors and increase its market share. Proactive approach in managing its business threats keeps McDonald remain valued in the market. In addition, the corporation understands that, there is a need to keep continuing monitoring its business external environment (competitors) to ensure that it formulates the most relevant strategies to promote and cope with stiff competition (Love, 1999). In order to understand its business environment, McDonald analyses its business competitors as those that co mpete with its â€Å"customers spending power.† Some of the identified competitors are; brand competitors, industry competitors and form competitors. The industry competitors are regarded as the most critical ones since they offer almost similar products and services. The corporation further analyses competitors’ characteristics as serving the same customers, having superior or same technologies in products preparation, similar distribution channels, and same target market. McDonald further recognizes the need to examine their competitors existing strategies and objectives. The corporation analyses competitors’ strengths and weaknesses in regard to its business (McDonald, 1996). By undertaking competitors’ analysis, McDonald understands that it will be able to do business forecasts on the competitors’ plans and strategies. Based on the Cohesion Case analysis of MCD, its three major strengths include; large/strong customer base covering approximately 118 countries. For example in Europe, there is an increase in the number of restaurants from 6,650 to 6,485 which reflects a considerable increase in customer base.  

To what extent should we make moral judgments about cultural practices Essay

To what extent should we make moral judgments about cultural practices from outside our own culture - Essay Example Those who recommend this hold that the world is sharply divided into separate societies, sealed units, each with its own system of thought. They feel that the respect and tolerance due from one system to another forbids us ever to take up a critical position to any other culture." (Midgley, 69) According to this perspective, moral judgment is a kind of coinage valid only in its country of origin and the author terms this position ass 'moral isolationism'. Midgley also maintains that it is not forced upon individuals, and indeed makes no sense at all, to make moral judgment about other cultures. Unlike the general thinking that such an attempt to make moral judgment about other cultures is a respectful attitude to other cultures, the author purports that one cannot respect what is entirely unintelligible to one and therefore it is not respectful attitude. Here, the author comes up with her central argument of the article and there is every reason to realize it as true and rational. As the author argues, it is essential for one to know enough about another person or culture in order to come up with an evenhanded judgment about the culture or person. Therefore, Mary Midgley makes some essential arguments concerning moral judgment of other cultures in her article "On Trying out One's New Sword" and a reflective analysis of the article helps us in determining to what extent we should make moral judgments about cultural practices from outside our own culture. The article "On Trying out One's New Sword" suggests a moral isolationism which lays down a general ban on moral reasoning with regard to making moral judgments about strange cultures. In order to establish her argument, the author makes use of some remote example from the classical Japanese with a verb which means 'to try out one's new sword on a chance wayfarer'. According to this example, the Samurai is required to try out this new sword on any wayfarer who was not another Samurai, and this action could injure his honor, offend his ancestors, and even let down his emperor. "Now when we hear of a custom like this, we may well reflect that we do not understand it; and therefore are not qualified to criticize it at all, because we are not members of that culture. But we are not members of any other culture either, except our own. So we extend the principle to cover all extraneous cultures, and we seem therefore to be moral isolationists." (Midgley, 70) Midgley also deals with certain fundamental questions about moral isolationism with reference to making moral judgments about strange cultures. First of all, she examines whether the isolating barrier work both ways or people in other cultures are equally unable to criticize others. According to her, outsiders can deliver perfectly good indictments, although it makes more than two weeks to make them demining. "Intelligent outsiders can progress in it, and in some ways will be at an advantage over the locals. But, if this is so, it must clearly apply to ourselves as much as anybody else." (Midgley, 70) The author also deals with the question whether the isolating barrier between cultures block praise as well as blame. It is important to make immaculate judgments about other

Mythology Research Paper Essay Example | Topics and Well Written Essays - 1750 words

Mythology Research Paper - Essay Example It has in fact been used to stir so many other adventure tales then and now.What is interesting is that the original Greek mythology version involved no glorification of the victor. "For he who was all the world to me, as well thou knowest, hath turned out the worst of men, my own husband." It was the will of the goddess, Hera, herself that Medea fall in love and so it was arranged. Having been unsuspectingly struck by Cupid, she found herself slave to the wishes of the man she loved. She betrayed her father, dismembered her brother and made a criminal of herself in his name. Now, how would such a woman deliver her vengeance if the man to whom all her passions were devoted deserted her The central character was a woman who was about to be deserted by her husband, Jason, who was about to marry the daughter of the King of Corinth in order to further himself. But while Jason thought of nothing but ambition, Medea thought of nothing but her husband. That Medea loved her husband is clear, and Edith Hamilton speaks of that love in its earliest stages in rose-colored language: He spoke first and He spoke first and implored her to be kind to hum. He could not but have hope, he said, because her loveliness must surely mean that she excelled in gentle courtesy. She did not know how to speak to him; she wanted to pour out all she felt at once. Silently she drew the box of ointment from her bosom and gave it to him. She would have given her soul to hum if he had asked her. And now both were fixing their eyes on the ground abashed, and again were throwing glances at each other, smiling with love's desire. (125) Prior to being married and exiled in Corinth, Medea and Jason had been brought together by Hera and Aphrodite so Jason could take possession of the Golden Fleece. Jason was the son of a Grecian king who had been robbed of his rightful seat by his own cousin. He had wanted to regain control, which -his cousin, Pelias, had claimed- would be graciously given to him if he could produce the Golden Fleece. The Golden Fleece had then been in the possession of Medea's father, King Aetus but he too had been unwilling to give away the magical artifact. In order to ensure that the strangers never obtained it, King Aetus had devised a challenge impossible to overcome. Medea had

E-Books Should Not Replace Conventional Books Essay Example for Free

E-Books Should Not Replace Conventional Books Essay Books have been around for centuries. Technology has greatly impacted the society thus leading to inventions such as E-books. E-books should not replace conventional books mainly because, with books, there is never a need for upgrade in software unlike an E-book. Secondly conventional books are more user friendly for kids and older adults, and are cost effective. And finally if E-books were to replace conventional books this would mean the end of one of the world’s oldest institutions, libraries. Times are changing and Kindles appeal to the modern citizen, we dont want to carry around cumbersome books, we want to be able to read when we want, whatever we want. Not having to order and wait for a book, or go to a bookstore, is incredibly convenient and means particularly that children can get their books immediately, ensuring that when they feel like reading, parents can ensure that they are able to. But, what can compare to the smell of a paperback, or the feel an old book with browned pages? The kindle is as replaceable as any technology, a book you have on your kindle won’t be there ten years from now, because the kindle won’t be there, however, a tangible real book that you’ve treasured and kept safe since childhood will. Not to mention there is never a need for an upgrade in software or updates on a traditional book unlike an E-book. Secondly, books are without a shadow of a doubt cost effective and are more user friendly for children and older adults in that which it is much easier to operate. Conventional books don’t need to be charged and is affordable for one and all; unlike an E-book that needs to be charged and is very expensive. While some may argue that E-books are eco-friendly and saves millions of trees, it is still nothing compared to physical books which satisfy a tactile need in us that e-readers cant stimulate. The scent, the feel, the weight of a book in the hand is a true comfort. Statistics showed that the US giant Borders was forced t close its 600 stores recently, physical book sales having declined so sharply, whilst Amazon’s sales of Kindles and E-books continue to thrive. How do you browse the shelves of a virtual book store? Not everyone enters a bookstore to specifically purchase book X and then leave the easy browsing and discovery of titles that you wouldnt otherwise consider has not been replicated online. Can you throw a kindle in the bottom of your bag and take it to the beach? And not care if you drop it in the sand? So the statistics suggest anyway; the US giant Borders was forced to close its 600 stores recently, physical book sales having declined so sharply, whilst Amazon’s sales of Kindles and E-books continue to thrive. Where to for the future of the physical book If Im reading a book and I am incredibly enticed and the page is about to end, I want that feeling of paper between my fingers, waiting to finish this first half of the sentence and find out what happens next. An ebook is just a button or a finger sliding on a cold glass surface. And along with the two reasons above, there is the reason that you NEVER own the ebook youre only licensed it. You can only read it on that device, you cant share it with your friends or family. They have to buy it themselves. The only way I could think of is by letting that person borrow said device. With an actual physical book, I can SHARE it to my friends and family. I can let them BORROW it. I have the comfort that I OWN the book and am not licensed it.

Scottish Power :: Business and Management Studies

Scottish Power Using examples from the annual report, explain how Companies Act legislation and other regulations influence the information contained therein. It is important for a business to create and maintain accurate financial records and to know about the different users of financial information. Every business has to meet internal and external reporting requirements to show its financial health and to meet legal and other requirements. The reasons why businesses therefore keep accurate records are: Â · Assessing its financial position - businesses assess their financial position every year so they know the business is making efficient use of resources to provide the necessary financial return to achieve a profit or suffered a loss. Businesses can find out if it as the ability to generate cash to ensure continued trading and to make dividend payments. This can be done by using figures from the profit/loss account and balance sheet to work out appropriate ratio such as acid test ratio, which shows the liquidity of the business. Â · Compare its performance with previous years - this can show businesses its future prospects and predict future trends to show profit and loss. Good records provide the financial data that help you operate more efficiently, thus increasing the profitability of your enterprise. This is because accurate and complete records enable you, or your accountant, to identify all your business assets, liabilities, income and expenses which, when compared to appropriate industry averages, help you pinpoint the strong and weak phases of your business operations over the years. The annual reports that I am going to use for this piece of work are from a well-established company Scottish Power. The predictable view of a company annual report and set of accounts is a glossy booklet, generally A4 size; there is an annual report in the appendices. The annual report is illustrated with photographs of the company’s directors and some of it activities, containing a chairman’s statement and other promotional or publicity material and extra material by a closely printed section carrying out complex and detailed financial data. The annual reports are for the year ending March 2004. Companies Act 1989 is to amend the law relating to company accounts; to make new provision with respect to the persons entitled for appointment as company auditors; to amend the Companies Act 1985 and certain other enactments with respect to investigations and powers to obtain information and to confer new powers exercisable to assist overseas regulatory authorities; to make new provision with respect to the registration of company charges and otherwise to amend the law relating to companies.[1] The relevant rules are in material form in the Companies Acts 1985 and

A Brief History of the Cheesecake Factory Essay

The Cheesecake Factory was founded by Oscar and Evelyn Overton. Evelyn first decided to open a business after making a cheesecake for her husband’s employer in 1949. Evelyn opened a small cheesecake shop in Detroit, Michigan, in the late 1950s, but later gave it up in order to raise her two children. She continued to supply cakes to several local restaurants through a kitchen in her basement. In 1972, Oscar and Evelyn Overton moved to the Woodland Hills area of Los Angeles where they opened a wholesale bakery in which they produced cheesecakes and other desserts for local estaurants. In 1983, the Overtons opened a second restaurant in Marina del Rey. By 1987 the Beverly Hills location had expanded into a 78-seat restaurant and was experiencing great financial success. This led to the opening of a third, larger location in Redondo Beach, which was eventually renovated into a 300-seat, 21 ,OOO square foot location. By the end of the 1980s, The Cheesecake Factory’s one-page menu had expanded and the restaurant offered additional fast-food and short-order items. On January 25, 2011, the company expanded into the Middle East in a partnership ith Kuwaiti retail franchising company M. H. Alshaya Co.. The 300-seat restaurant opened on August 16, 2012, at the Dubai Mall. This is the first location for The Cheesecake Factory outside of the United States. As of March 4, 2013, the Cheesecake Factory Inc. has four restaurants operating in the Middle East, one being located at the Dubai Mall and another at the Mall of the Emirates (both in the UAE), the third in The Avenues Mall, Kuwait, and the fourth in Beirut. [6] Plaza Las Americas in San Juan, Puerto Rico opened its first Cheesecake Factory in the Caribbean on August 28, 2013 Company Mission Statement Mission: To create an environment where absolute guest satisfaction is our highest propriety Vision: Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff, we will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry David Overton Chairman and Chief Executive Officer David Overton has served as our Chairman of the Board and Chief Executive Officer since our incorporation in February, 1992. He co-founded the Company with his parents, Evelyn and Oscar Overton. Mr. Overton crea ed t the Company’s namesake restaurant and opened the first The Cheesecake Factory restaurant in 1978 in Beverly Hills, California. He grew The Cheesecake Factory@ into a national chain and created two other concepts, Grand Lux Cafe@ and RockSugar Pan Asian Kitchen@. Under Mr. Overton’s leadership, the Company’s revenues increased to $1. 8 billion in 2011, with The Cheesecake Factory leading the casual dining industry in average annual sales per restaurant of $10. 2 million. Mr. Overton’s professional honors include the International Foodservice Manufacturers Association â€Å"Silver Plate Award,† recognizing the most outstanding and innovative talent in foodservice operations; the â€Å"Executive of the Year Award† from Restaurants & Institutions Magazine; and the â€Å"MenuMasters Hall of Fame Award† from Nation’s Restaurant News, for his outstanding contributions to menu design and foodservice research and development, among many others. In 2012, Mr. Overton was named â€Å"Entrepreneur of the Year† in the Food Services category for the Los Angeles region by Ernst ; Young. This honor recognizes Mr. Overton for his demonstrated excellence and extraordinary success in innovation, performance and personal commitment to The Cheesecake Factory and the communities our restaurants serve. David M. Gordon PresidentDavid Gordon was appointed President in February 2013. Mr. Gordon Joined our Company in 1993 as a Manager and during his 20 years with The Cheesecake Factory, he held the positions of Chief Operating Officer, Regional Vice President, Area Director of Operations and General Manager. He currently serves on the Board of Directors for the California Restaurant Association. W. Douglas Benn Executive Vice President and Chief Financial OfficerW. Douglas Benn was appointed Chief Financial Officer in January 2009. Mr. Benn is a veteran of the restaurant industry having spent more than 20 years in management roles with restaurant companies. He most recently served as Executive Vice President and Chief Financial Officer of RARE Hospitality International, which owned LongHorn Steakhouse and The Capital Grille prior to the company’s sale to Darden Restaurants in October 2007. During his ten years with RARE, Mr. Benn helped grow the company to over 300 units and over $1 billion in nnual revenues. Debby R. Zurzolo Executive Vice President, Secretary and General Counsel Debby Zurzolo was appointed Executive Vice President, Secretary and General Counsel in December 2003. Ms. Zurzolo Joined our Company as Senior Vice President and General Counsel in April 1999. From 1982 until Joining the Company, she practiced law at Greenberg Glusker Fields Claman & Machtinger LLP in Los Angeles, California. As a partner with that firm, Ms. Zurzolo represented our Company on various real estate matters and negotiated several of our restaurant leases. S Bytuglin President, The Cheesecake Factory Bakery Incorporated Max Byfuglin was appointed President of our bakery subsidiary in January 2006. He previously served as Executive Vice President of The Cheesecake Factory Bakery Incorporated. Mr. Byfuglin Joined our bakery operations in 1982 and worked closely with our founders, serving in nearly every capacity in our bakery over the past 20 years. Joshua Spears: General manager at dolphin mall location, been with the company for 20 years, started as a server/bartender, in Las Vegas Nevada, has a wife and 4 kids, currently doesn’t have any plans to move anywhere but always up to the change Adam Kaytes: Assistant General Manager, been with the company with 20 years, previously worked at 8 different locations, started as a server/bartender, single so always up to any change, currently my interenship supervisor. Gilberto Rodriguez: Server, its going to be 1 year that I been with the company on November 10, currently a server, I will finish school on December so my plans are to find a manager Job after that, previously worked at olive garden and BJ’s as a assistant manager, certified trainer, bartender and server. Location of the property: Address: 11401 NW 12th st, Miami, FL 33172 Description: The Cheesecake Factory serves much more than Just cheesecake! The Cheesecake Factory is a unique, upscale casual dining restaurant offering more than 200 menu selections including appetizers, pizza, pasta, seafood, steaks, salads, sandwiches and more. The menu also features specialty dishes like Chicken Madeira, Miso Salmon, Cajun Jambalaya Pasta and The Factory Burger. Save room for dessert! Try one of The Cheesecake Factory’s 50 delicious cheesecakes and desserts such as their White Chocolate Raspberry Truffle Cheesecake or their Godiva Chocolate Cheesecake, with a cappuccino or espresso. Products: Menu items include: appetizers, cheesecake, pizza, pasta, salads, sandwiches, seafood, steaks and more Competition: The primary competition for the cheesecake factory at dolphin mall will be Texas de Brazil, mainly because its across and it’s the only other fine dinning restaurant at dolphin mall, I personally would not consider pf changs directly competition because that is a completely ditterent style ot t and its not directly across the cheesecake building, honestly there is no directly competition to cheesecake at dolphin mall, but there is a restaurant called bJs brewer house that is relatively close and they have a retty similar menu to ours, this will be the only director competitor we will have in the zone. -Texas de Brazil. -Pf Changs. -BJs Brewer house. Outside dolphin mall the Cheesecake Factorys top competitors are Brinker International, OSI Restaurant Partners, Inc. , and Dine Equity, Inc. Brinker International is a U. S. based company, with over1800 res taurants in 24 countries and has a presence in the Middle East already. Subsidiaries include: Chili’s, Romano’s Macaroni Grill, Maggiands Little Italy and On the Border Mexican Cantina and Grill. Unlike The Cheesecake Factory, Brinker International keeps its company active through cquisitions and partnerships for restaurant locations. A poorly performing Bennigan’s restaurant might become a new Chili’s restaurant. Brinker’s does not appear to be operating at a level of stability across its subsidiaries, either. The most recent Datamonitorreport on the company highlights much selling off of their brands (Datamonitor, 2010). The constant activity leads one to believe the company is less viable than its competitors in spite of staggering revenues and operating profits Company Culture: The Cheesecake Factory created the upscale casual dining segment in 1978 with the pening of our first restaurant in Beverly Hills, CA. And even with over 160 restaurant locations now in the U. S. , we’re Just as original today as we were when we first opened! In addition to The Cheesecake Factory restaurants, the company also operates two bakery production facilities that produce over 60 varieties of quality cheesecakes and other baked products. We know that outstanding people make it all happen. Each individual’s efforts and skills are necessary to the success of our company as a whole. As a staff member, we will invite you to share our company ission, â€Å"To Create an Environment Where Absolute Guest Satisfaction is our Highest Priority†. And our company values will guide your daily actions and ensure that the work environment and company culture is filled with memorable moments. Manager Style: There are a few types of manager styles, I think Adam is the perfect manager, he has a perfect balance for everything, here is a perfect description of him: The Perfect Manager This manager is popular with both staff and guests. This manager works hard to create solid relationships with staff members without becoming too close. Understands the challenges of the daily â€Å"show’ of making sure that all the parts come together properly to insure a quality guest experience. Master of the task related issues and can get them done in a quarter of the time of other managers. This management type keeps a light demeanor on the tloor while at the same time working to insure staff compliance to service standards and quality presentation of the food. Has a great knowledge of regulars and would be regulars and spends time cultivating relationships with the guests in order to insure their return visit. This anager can operate almost independently because their goals are aligned with the company objectives and directives from senior management. Perfect managers can become frustrated when the demands of the Job exceed their ability to complete the objectives in a timely manner. This can cause frustration for the manager and periods of unproductive performance. As a manager on a daily basis, it is tough to work long hours and handle innumerable problems without having it affect the quality of your work. You try to do the best you can and work to make the restaurant the best that it can be. Sometimes you sacrifice your personal well-being for the sake of the Job. Managers as a rule have a hard time separating themselves from what they do. A good management style of any kind begins with a manager that can take care of their emotional and physical needs outside the restaurant. They are emotionally healthy and happy with a positive attitude toward the Job and people they work with. Operational Controls At every Cheesecake Factory restaurant, a kitchen manager is stationed at the counter where the food comes off the line, and he rates the food on a scale of one to en. A nine is near-perfect. An eight requires one or two corrections before going out to a guest. A seven needs three. A six is unacceptable and has to be redone. The whole chain restaurant industry not Just the Cheesecake Factory uses an interesting system for minimizing food waste, which can easily become a burdensome cost: The chain-restaurant industry has produced a field of computer analytics known as â€Å"guest forecasting. † â€Å"We have forecasting models based on historical data†the trend of the past six weeks and also the trend of the previous year,† Adam told me. The predictability of the business has become astounding. The company has even learned how to make adjustments for the weather or for scheduled events like playoff games that keep people at home. The Cheesecake Factory’s ability to add menu items across its restaurants is similarly impressive. The company rolls out a new menu every six months that can feature upwards of a dozen new items. Regional and kitchen managers head to California for intense training that shows them not Just how to make the new dishes but how to train others back at the restaurants in their region. After observing the whole process, its rate of successful and scaled innovation, Gawande writes, â€Å"would be enviable in medicine, where innovations commonly spread at a glacial pace. Strengths and weaknesses: Their strengths include award winning customer service, an interactive website, fantastic desserts and an extensive menu of over 200items that evolves every six months to keep it fresh and exciting to customers. A significant opportunity in moving into an emerging market such as the United Arab Emirates is the prospect for increased revenue and profits for a restaurant of this caliber enteri ng in this new arket. One aspect that distinguished The Cheesecake Factory is how they specialized on their dessert product line and then built and drink product lines around it. By making abase, the company was able to add items and test recipes for success. Now they have a solid food line that is changed every six months to ensure the customers are satisfied. Diversity also ensures return visits because people want to try something new each time; it prevents people from getting bored with the food . When updating their menu, the Cheesecake Factory is also indful of health-conscious customers and has a very high-quality line of health- conscious foods Weaknesses The Cheesecake Factory must consider how the company’s values, ideals, vision admission, and goals will align with the new country. Cultural issues can be a major challenge when moving into a new country. The company must be 100% prepared to take on the culture, the cuisine, and any other conflicts such as dress codes or dietary customs. ome countries such as the United Arab Emirates older generations may be slow to embrace change or new cultures; they may be opposed to new restaurants or ven new menu items at a restaurant. This could pose a problem for the constant menu changes The Cheesecake Factory offers. The differences in tastes, beliefs and culture could potentially be a major challenge for this restaurant moving to the Middle East. The lack of nutritional information may also be problematic for this region, as people in different areas are sensitive to different foods and what are in the foods needs to be known as well as the caloric content of the food. As with the United States, all developed countries have become more aware of what they are eating and their health in general